How to prompt a logo, not an illustration
The words 'flat vector, minimal, white background' are load-bearing — they steer the model away from photorealism and painterly texture toward mark-like geometry. Constrain color deliberately ('two colors', 'monochrome') because real logos must survive single-color printing. Name the industry and personality: 'playful fintech', 'heritage coffee roaster', 'brutalist fashion label' — these shift letterform weight and symbol style dramatically.
Avoid cramming taglines in. Generate the mark first; if you need a wordmark, run a separate prompt like 'wordmark logotype for NIDHOGG, geometric sans-serif, tight kerning' — Recraft V4.1's typography handling makes this genuinely usable.
Test at real sizes before you commit
A logo lives at 16 pixels in a browser tab and 3 meters on a storefront. After generating, zoom your favorite down to favicon size — if the silhouette dissolves, simplify the concept and regenerate with 'bolder shapes, fewer details'. Strong logos survive this test; decorative ones don't.
From concept sheet to brand system
Founders use the generator to explore naming-and-mark directions before hiring a designer; agencies use it to fill mood boards with original stimulus instead of scraping competitor work; makers ship it directly for side projects. Once a direction wins, regenerate variants — icon-only, horizontal lockup, dark background — to rough out a full usage system.