The three-act promotion arc
Structure your campaign in three acts. Act one, announcement: your strongest hero visual plus a short teaser video — this is where a celebratory clip with the CONFETTI RAIN effect earns its shares. Act two, sustain: speaker or lineup cards, venue atmosphere shots, behind-the-scenes content — one or two posts weekly so the event stays in feeds without exhausting them. Act three, urgency: last-call countdown graphics in story format for the final 72 hours, when deadline psychology does the selling.
One concept, every size
Decide your visual identity once — palette, imagery style, type treatment — then generate the whole asset family inside it: portrait poster, 1:1 and 4:5 feed cards, 9:16 stories, wide banners for ticketing pages and email headers. Generating each format natively beats cropping one master image, because composition survives. Lock the identity by reusing the same style phrases and preset in every prompt; attendees should recognize your event's look from three words of the visual.
Motion sells atmosphere
A still poster communicates information; a moving teaser communicates what the night will feel like. Generate a 5–10 second atmosphere clip — sweeping stage lights, slow-motion confetti, a packed silhouetted crowd — with kling-video, and use percussive camera presets for energy. Post it at announcement, pin it, and re-cut it for the final-week push. Video consistently out-earns stills for reach on every major feed, which for an event means cheaper awareness per ticket.